Growth marketing
Spending the budget is the easy part; knowing which spend to keep is not. We do channel segmentation, attribution, ROI modelling and post-campaign evaluation so the next round of allocation has something to go on. Getting the first cycle running usually takes four to eight weeks.
How it works
This is how the team actually worked on two products with user bases in the hundreds of millions. Each step below has a concrete deliverable.
Group channels by user quality, acquisition cost, and scale potential, then set a budget ceiling and success metric for each tier.
Deliverable: tiering table and budget split
Building attribution from impression through to activation, so multi-channel double-counting and organic contamination stop distorting the numbers.
Deliverable: attribution paths and dedupe rules
Model lifetime value against payback period, converting a short-term acquisition cost into a long-term ROI you can act on.
Deliverable: ROI model and payback forecast
Review actual channel performance on a consistent basis after the campaign, and feed it back into the next round of tiering and allocation.
Deliverable: channel evaluation report
These four steps repeat; they are not a one-off project. The first cycle usually takes four to eight weeks, and then runs again each campaign period.
Services
Work back from an annual or quarterly growth target to budget scale and channel mix, then reallocate as delivery data comes in.
Build tracking you can actually trust, so the money spent and the result credited stop being two separate conversations.
Establish a reusable channel value algorithm and evaluation cadence, so channels are compared on one consistent basis.
Integrated campaign planning and delivery around major sporting or content IP, balancing reach against acquisition.
How we report
We fix the measurement definitions before starting and write them into the contract, so both sides are reading the same numbers when it is over.
The media budgets, user growth, and campaign performance figures shown on this site were achieved by members of our core team on projects they led or contributed to at previous employers (MIGU Video and Shanghai Zhongyan Information Technology). They are presented to illustrate the team's professional track record and do not represent the operating results of Mumaoz Global Limited as a legal entity. Company names are referenced solely as factual employment history and imply no partnership, endorsement, or authorization.
Send over your current channel structure and how you measure things; we will start by working out whether the problem sits in segmentation, attribution or evaluation.