FIFA World Cup IP campaign
Led the World Cup campaign for MIGU Video, shifting the media mix from static display to short-form video and driving over 100 million new users across the year.
100M+ users added in one year
Rights trading · Media agency · Digital marketing
Film and video rights, and advertising in and outside mainland China
Mumaoz Global Limited buys, licenses and distributes film and video content rights. We also handle social media advertising inside mainland China and TikTok campaigns outside it, plus consulting work on user growth and channel attribution. Our founder has over ten years in media buying and channel development; the projects and the numbers are on the About page, so you can read them before getting in touch.
Scale of projects the founder has handled
- Media budget managed
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RMB 1B+
Media budget managed
Performance and brand inventory, from buying through settlement
- Users acquired
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300M+
Users acquired
Two apps taken from the tens of millions to 200–300M users
- Reduction in blended unit cost
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21%
Reduction in blended unit cost
Achieved through vendor vetting and commercial negotiation
- Media partners onboarded
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15+
Media partners onboarded
10–15 vendor evaluations and approvals completed per year
These figures come from work our core team members led or contributed to while employed elsewhere. They are here to show the scale of work the team has handled, not the trading performance of this company. The company names are mentioned only to describe employment history; we have no partnership or licensing relationship with them.
What we do
Three lines of business
The clients and the supplier relationships overlap across these three, which is why we run them together — you do not have to deal with several vendors for one job. Each page below sets out what we can actually deliver.
Core practice
Film & Video Rights Trading
Acquisition, licensing and distribution of film and video rights, across four lines: AI video assets, AI training data, short-form drama and film & TV titles. We can cover the whole path from selection to settlement.
- Acquisition and curation
- License negotiation and contracting
- Distribution representation and settlement
Media Buying
Media buying and campaign management. Inside mainland China: social feeds, splash, sponsored topics and non-standard inventory. Outside: TikTok campaigns, with localised creative if needed.
- Performance and brand campaigns
- KOL / KOC programs
- Onboarding through settlement
Growth Marketing
Consulting and delivery on user growth: growth planning, budget allocation, channel attribution, ROI modelling and post-campaign evaluation.
- Growth planning and budgeting
- Source tracking and attribution
- ROI modeling and evaluation
Why us
We have worked both the content side and the media side
- 01 Content side
- The team came out of the video platform business, so we know which release window, which territory and which licensing model a title will actually sell in. Selection and pricing are not just passing a catalogue along.
- 02 Media side
- We have handled media budgets in the billion-yuan range and know how inventory is structured, priced and settled at the major platforms. When it comes to price, we usually know where the other side's floor is.
- 03 Contracts and settlement
- We have worked both rights contracts and media contracts. Territory, term, revenue split, payment schedule — the things that cause trouble later get settled before signing.
- 04 Being realistic about size
- We are a small company. Before taking a brief we will say whether we can do it and how far we can take it. If it is beyond us, we will say so rather than take it on anyway.
How we work
How a job usually runs
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01
Talk through the brief
What content or what campaign, roughly what budget, which territories, and when you need it. That is usually enough to tell whether we can take it.
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02
Proposal and pricing
For rights work, a shortlist and price ranges. For advertising, a media plan and cost structure. Risks and open questions are written in rather than left out.
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03
Negotiation and contract
We deal with the rights holder or the media owner. Once terms, territory, term and payment are settled, the contract gets signed.
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04
Delivery and settlement
For rights work we follow through on delivery and materials; for campaigns, on the buy and the reporting. Settlement follows the contract, and campaigns get a post-mortem.
Past projects
Projects the core team has worked on
These are projects team members led while employed elsewhere, so they belong to individual track records. This company's own client work is still being built up, and we list the two separately.
Video platform growth and budget ownership
Owned annual channel budget and user growth for MIGU Video, and built the source-tracking system, channel value model, and evaluation framework behind it.
200M+ users added · RMB 800M+ budget managed
E-commerce channel growth and ROI control
Ran channel development and media buying at Fanli.com, onboarding 15+ media partners and managing 10+ agencies while holding blended ROI above 5.
150M+ users added · payback under 12 months
If you have a title to sell, or a budget to spend
Send us the brief, the budget range and your timing. We will come back within one business day on whether we can do it and roughly how. Our email is at the top of the page.